future

Is “Visitable” the New “SEX” in Housing?

Well it SELLS, doesn’t it?  We all know the advertising and marketing mantra “sex sells”.  Some statistics say that 20% of ALL advertising is selling S-E-X nowadays, including everything from vegetable oil, hamburgers, and even internet access.  (see the link above, but at your own discretion… there’s some racy stuff in those ads!) So if […]

Multi-Generational Housing is Multi-Beneficial

I love the fact that my own 6 and 8 year old have been able to get to know and spend some quality time with MY grandfather, who turned 93 last month.  I’m so blessed that Carl has been such a vibrant and alive human being for so long.  I love the photos and memories […]

The Challenge of “Selling to an Ostrich” – Aging in Place

There are days I’m sure, just like I do, that you ask yourself “Is this all worth it?” and “Can I really make a difference” as a business owner and an entrepreneur.  I get it, trust me, I do.  But I’m so passionate about my belief in the VALUE and OPPORTUNITY that successful Aging-in-Place can […]

A.I.P. ain’t just D.I.Y. – It’s NOT That SIMPLE

First of all, I’d simply like to say that I’m flattered and honored that someone from the complete other side of the country has contacted us here at EtMM in the Seattle area with a question about Aging-in-Place.  I’m pleased to see that our message is spreading, and that we are “find-able” when folks are […]

Selling ADAPTABLE for Future Aging-In-Place ACCESSIBLE

I just read a very good article today touting the “how to” of selling Universal Design.  The first professional that was quoted was the highly recognized Mr. Louis Tenenbaum, author of MetLife Mature Market Institute paper “Aging In Place 2.0 – Rethinking Solutions to the Home Care Challenge”.  I had the great pleasure of sharing the […]

Design Solutions for Aging in Place – BIG PICTURE

For those of you that are truly intrigued and fascinated by the changing world around us and the wave of “Aging In Place” for our future, I’m going to recommend that you block out the time and actually watch this YouTube video in its entirety (1:27 long) if you want some of the in-depth knowledge […]