business

Bob Vila “Misses the Mark” on RLTV for 50+

Mr. Bob Vila is a clearly established “GURU” on home improvement networks around the world.  He’s been at this home-improvement task for a very long time, and has plenty of credibility for the mastery of his craft – no one would argue that point.  The reason for my writing is more precise than that.  Today […]

BUILDERS are Missing the A.I.P. BOAT

I spoke today at the Building Industry Association of Washington (BIAW) for their state-wide conference in SeaTac (Seattle / Tacoma) as the keynote presenter for the 50+ forum session.  A sincere thank you to the organizers for the invitation to share our passion and message about “Aging in Place”, we sincerely appreciate the opportunity to […]

Products for A.I.P. are “Shotgun” without the Home Designer

I’m impressed and excited about all of the R&D (Research and Development) that’s been going on for the last 10 years in the “Aging in Place” space.  There are some awesome products being created to help us all as we age, to stay in our own homes and communities for as long as possible.  The […]

Marijuana can do it – Why can’t AGING get a MAJORITY Vote?

As someone who lives in Washington State, in the last few years I’ve seen so much time, media, and grass roots effort (pun not necessarily intended…) go into making something come to fruition by a group that has been bonded together with a common cause for decades, and made a final push to get it […]

Standing the Test of TIME for your future A.I.P. Clients

We’ve all heard the term “holding power”.  It has many other slants, angles, and terminology as well.  “Stay-with-it-ness” and “Stick-to-it-iveness”- those are a couple of my personal favorites.  I know as a licensed architect, this can be a challenge when it comes to personal branding, exposure, prospecting, and networking time.  You have to be filling […]

The Challenge of “Selling to an Ostrich” – Aging in Place

There are days I’m sure, just like I do, that you ask yourself “Is this all worth it?” and “Can I really make a difference” as a business owner and an entrepreneur.  I get it, trust me, I do.  But I’m so passionate about my belief in the VALUE and OPPORTUNITY that successful Aging-in-Place can […]

Attunement is KEY to Serving Clients for “Aging in Place”

I read an excellent book by Mr. Daniel Pink this year, titled “DRIVE: The Surprising Truth About What Motivates Us”.  It was quite enlightening in regards to what makes people WANT to TAKE ACTION – what motivates them.  I saw this as completely applicable to the challenge of educating a nation about “Aging in Place” […]

Big Box Aging-In-Place – Amplifying the Message!

I had a colleague share a URL with me by email this week, which took me to a web page for Lowe’s touting products for better accessibility and Universal Design.  My initial reaction was a mixed bag of feelings, but upon further reflection I find myself more excited about this when I compare the pros […]

TRANSPORTATION and LOCATION, the Keys to SURVIVAL in an Aging America

There’s a great short video series out by AARP discussing “The Future of HOME Sweet HOME”, with one episode addressing the housing portion, and another addressing transportation.  I appreciate both messages in the videos, and I regularly address the home portion of “Aging-In-Place” in our own blogs. Today I want to focus more OUTSIDE the […]

Selling ADAPTABLE for Future Aging-In-Place ACCESSIBLE

I just read a very good article today touting the “how to” of selling Universal Design.  The first professional that was quoted was the highly recognized Mr. Louis Tenenbaum, author of MetLife Mature Market Institute paper “Aging In Place 2.0 – Rethinking Solutions to the Home Care Challenge”.  I had the great pleasure of sharing the […]

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