Architecture

Standing the Test of TIME for your future A.I.P. Clients

We’ve all heard the term “holding power”.  It has many other slants, angles, and terminology as well.  “Stay-with-it-ness” and “Stick-to-it-iveness”- those are a couple of my personal favorites.  I know as a licensed architect, this can be a challenge when it comes to personal branding, exposure, prospecting, and networking time.  You have to be filling […]

The Challenge of “Selling to an Ostrich” – Aging in Place

There are days I’m sure, just like I do, that you ask yourself “Is this all worth it?” and “Can I really make a difference” as a business owner and an entrepreneur.  I get it, trust me, I do.  But I’m so passionate about my belief in the VALUE and OPPORTUNITY that successful Aging-in-Place can […]

A.I.P. ain’t just D.I.Y. – It’s NOT That SIMPLE

First of all, I’d simply like to say that I’m flattered and honored that someone from the complete other side of the country has contacted us here at EtMM in the Seattle area with a question about Aging-in-Place.  I’m pleased to see that our message is spreading, and that we are “find-able” when folks are […]

Big Box Aging-In-Place – Amplifying the Message!

I had a colleague share a URL with me by email this week, which took me to a web page for Lowe’s touting products for better accessibility and Universal Design.  My initial reaction was a mixed bag of feelings, but upon further reflection I find myself more excited about this when I compare the pros […]

Selling ADAPTABLE for Future Aging-In-Place ACCESSIBLE

I just read a very good article today touting the “how to” of selling Universal Design.  The first professional that was quoted was the highly recognized Mr. Louis Tenenbaum, author of MetLife Mature Market Institute paper “Aging In Place 2.0 – Rethinking Solutions to the Home Care Challenge”.  I had the great pleasure of sharing the […]

Moore Devastation leads to MORE Questions about Pro-Active Planning and Housing Design

In the wake of the horrific images coming out this evening from the areas around the city of Moore, Oklahoma, we have many questions.  It’s to be expected that we mourn, reflect, and consider what could have been different.  It’s also normal that we think long and hard about how we could do anything to […]

I’m SEXY and I FUNCTION?

If you’ve watched a football game in the last two years, you’ve seen the M&M commercials with the song “I’m Sexy and I Know It” as the backdrop to the boy piece of candy dancing at a party, and trying to get the attention of the ladies.  (It’s pretty darn funny, you should watch it […]

“Forever Home” on a Budget, Starts with Common Sense

So if 89% of those polled by AARP favor “Aging-In-Place” as a first priority and preference, but we are still near the bottom of a long and slow recovery in the real estate market that in some areas depreciated homes upwards of 30% in value 4-5 years ago, what are the best ways we can […]

Reflections on “Aging In America” 2013

Whew, what a week we had in Chicago!  Amazing.  Inspiring.  Exciting…  Connecting.  Presenting.  Experiencing…  Exhausting.  That about sums up the “What’s Next Boomer Summit” and the American Society on Aging 2013 “Aging In America” national conference last week in Chicago 3/12 to 3/16.  A whirlwind of new information, new businesses, new connections, and new opportunities […]

Re-Zoning our Nation for “Aging In Place”

Here come those two words again… PARADIGM SHIFT. If we are going to act in time, we have to act now!  Residential housing is not prepared for the Silver Tsunami.  New Construction by builders aren’t considering ADAPTABLE houses that can be modified for better accessibility design and modifications in the future.  Existing housing stock isn’t […]

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